Showcase events are a platform that enables the decision makers in the global music industry to discover the best Israeli bands & artists in rock, indie, electronic, jazz and world music.
The festival guests will be international festival managers, managers of cultural institutes worldwide, agents, buyers, promoters, producers and labels, epresentatives of Israel from all over the world and journalists. About 35 guests will arrive for each of the weekends from a wide world spread: India, Japan, Taiwan, USA, Russia, Australia and from all over Europe.
We are extremely glad to welcome you to our International music showcases of jazz & world music and Rock & Indie .Musical and cultural life in general is very hectic in Israel and I hope you get some of its flavor .While for years Israeli excellence in classical music gained its reputation worldwide, we are happy to share with you the vary high level of musicians of there different genres. My deepest gratitude to the artistic directors, to their advisory musical committees , to the “yellow Submarine” team and to our own team of the Music Section at the M.F.A.
Dear guests and musicians!
The Yellow Submarine was established in 1991 as a non-profit organization in order to promote musicians and music in a wide variety of genres.
In the Yellow Submarine you will find a performances hall, recording studio and rehearsal rooms. The Yellow Submarine operates a number of educational programs such as regional music program for high school students; young ensembles project which operate in full symbiosis with the performances club.
We, at the Yellow Submarine believe that there is a deep bond between musical education to consumption of quality music.
We are extremely glad to welcome you to our International music showcases of jazz & world music and Rock & Indie .
Musical and cultural life in general is very hectic in Israel and I hope you get some of its flavor .
While for years Israeli excellence in classical music gained its reputation worldwide, we are happy to share with you the vary high level of musicians of there different genres.
My deepest gratitude to the artistic directors, to their advisory musical committees , to the “yellow Submarine” team and to our own team of the Music Section at the M.F.A.
Over the last few years, Israel has witnessed the establishing of a new exporting sector – the jazz and worldwide music.
The Israeli worldwide music scene is one of the richest and most dynamic in the world, largely owing to Israel’s multi-ethnic society.
Israeli jazz is quickly gaining recognition as one of the strongest jazz scenes worldwide, with some of the richest sources of innovative musical concepts and with many Israeli jazz musicians currently working in the international jazz industry.
While sitting in our office, at the beginning of 2012, we started to play around with the idea of a Rock and Indie Showcase of Israeli artists. But it seemed like an impossible dream.
Even as it started to become a reality – bands were signing up, guests were confirming, the line up was made public – we still had a feeling that this was all too good to be true.
We waited impatiently for our guest to arrive from abroad. These were people who had seen and heard it all; they had been to every showcase possible and had produced huge festivals themselves. We had no idea how they would see us – our tiny country, with a tiny music scene, right in the heart of a war zone.
At the time, the Rock, Indie and Electronic scenes – already considered mainstream in the rest of the world – were still finding their place here in Israeli culture. We here at the submarine however, were already dreaming of exporting it abroad. Dreaming of an annual event that could showcase our local artists to the rest of the world.
Well, the reality exceeded our expectations. Our hearts burst with pride as 30 of our artists managed to leave these international industry leaders open mouthed.
Perhaps they did not know what to expect? Maybe they thought they would find nomads with a guitar and a flute on a camel? But what they discovered were amazingly talented musicians, up to date, music pioneers who were ready to swallow the world whole.
Our guests also discovered, apart from the great music, a whole new world here in Israel. The people are warm, the atmosphere is electric, the culture is unique and the night-life is vibrant. I am sure that most of them will return.
Israeli musicians are unique people; both as individuals and as artists. Life in Israel evokes rare emotions; the kinds that are expressed through powerful music. This enriches the musical talent of our eclectic culture, which is never compromised on stage.
Our artist’s will to express themselves and succeed in a place like Israel, which does not always allow them to do so, gives them greater motivation to break out.
It is true there is a narrow music institution here; very few festivals, labels, and media, does not always give our artists the opportunities to acquire the relevant experience that they need. But with all this, especially over the past five years the scene continues to grow.
This year, 500 bands signed up for the showcase. I have not heard of many of them before but they sound as though they have been around for years.
This year we will have a very interesting festival. The music is widely varied; rock, progressive, singer-songwriters, pop artists and electronic. All of them are excellent.
I know that this year we will again manage to send most of our artists to festivals overseas. Some of them will sign with European labels and I hope we will be able to tempt our 40 guests with what we have to offer.
I hope that this year the crowds will flock to us again and discover, together with these industry leaders, the contemporary Israeli music scene.
I wish everyone a successful and enjoyable festival!
Hadas Vanunu – Artistic director Rock & Indie